With consumers actively participating in the digital world, the line between consumers and companies has blurred. Today's media is shaped by powerful brands, social media promotions, and influencers who create and develop relationships with target audiences. The secret to reaching new customers and improving partnerships with existing ones is customer interaction. This program includes topics such as the organization of campaigns for public relations, media planning, corporate communication, and ethics.
Career
This degree helps students acquire specialist skills in communication and public relations as well as provides them with fundamental knowledge in all major business areas. Upon successful completion of this degree with specialistic skills on social media and consumer behavior, students may be interested in job positions such as the ones below:
- A communications manager is responsible for overseeing all internal and external communications for a company.
- A social media manager is responsible for maintaining an organization’s social media channels.
- A technical writer is responsible for preparing, reviewing, revising, and maintaining an organization’s technical documents.
- A campaign manager coordinates and oversees all aspects of a campaign.
Areas of Work
The Bachelor of Arts in Communication & Public Relations degree prepares students to work in several professional fields, some of which are: advertising, public relations, lobbying, and internal communication.
