The business landscape is being digitalized at an incredible rate, and companies are actively pursuing modern pioneers to leverage their experience and insight into any business that seeks to remain relevant and competitive. This program explores the practical and theoretical fundamentals, implementation, and business strategies that make up the digital business and provides all the key competencies needed today in the corporate world.
Career
This degree prepares students with the needed skills in business and an overall understanding of digital business. Upon successful completion of this degree, students may be interested in job positions such as the ones below:
- A digital transformation manager is in charge of reviewing existing processes, structures, and roles within an organization and optimizing them through the implementation of digital solutions.
- A digital marketing manager creates, plans, and implements an organization’s digital marketing campaigns to ensure that organizational, marketing, and product and/or service goals are met.
- A digital business analyst is tasked with aiding an organization in the definition, design, and implementation of digital projects that will help it attain its goals.
- A head of e-commerce is responsible for an organization’s online sales. Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results, and elaborating strategies to increase traffic and sales.
Areas of Work
The Master in Digital Business provides students with comprehensive knowledge of digital disciplines. Graduates of this degree may be interested to work in several professional fields, some of which are: customer relationship management (CRM), digital innovation, user experience, media planning.
