Markets, with increasingly sophisticated customers, are ever-changing. More than ever, businesses need radical improvements from innovative, trained marketing experts. This program examines current marketing approaches and theories from multiple viewpoints, from efficient utilization of social media marketing to identify the target audience, offering students an insight into how marketing decisions contribute to a company's theoretical, strategic, and operational areas.
Career
This degree gives students a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Upon successful completion of this degree, students may be interested in job positions such as the ones below:
- A head of digital marketing is responsible for a company’s online marketing. These professionals will create a digital strategy based on organizational objectives and ensure it is implemented correctly.
- A marketing manager is in charge of planning, creating, and implementing marketing campaigns for products, brands, and organizations.
- A head of media is in charge of the paid advertising campaigns of an organization. They work within a determined budget with the aim of ensuring that an organization’s message reaches its target audiences effectively.
- A head of communications is in charge of all the communication materials and messages generated by an organization both off- and online.
Areas of Work
The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in professional fields and sectors such as industrial marketing, market intelligence, consumer marketing, and trade marketing.
