Changes in social and digital media have dramatically redefined the skills needed for communication and public relations. Now that customers and brands are so interconnected, professionals in the industry are expected to manage increasingly complicated public relations campaigns. This program will allow students to stay ahead of emerging developments and apply the new technologies and techniques for communication.
Career
This program provides students with business skills as well as advanced knowledge in the communications and public relations arena. Upon successful completion of this degree, students may be interested in job positions such as the ones below:
- A head of corporate communications is responsible for an organization’s external communication. These professionals are tasked with writing and editing corporate materials on behalf of top management
- A fundraising manager is responsible for gathering funds from the public and donors, they have good communication and interpersonal skills.
- A director of public relations is responsible for creating and overseeing the implementation of strategies to establish, promote, and maintain a positive image of an organization.
- A media director ensures the optimal media mix for an organization’s paid advertising activities to achieve the organization’s objectives.
Areas of Work
The MBA with a major in Communication & Public Relations provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in sectors and/or professional areas such as communication in nonprofit, communication in government, crisis management, and digital communications.
