MBA in Digital Business

Career

This program provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Upon successful completion of this degree, students may be interested in job positions such as the ones below:

• A head of digital marketing is responsible for a company’s online marketing strategy.
• A director of e-commerce is responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates, and generate profit.
• A digital marketing consultant advises a company on subjects such as traffic building, lead generation, sales conversion, customer engagement, and search engine positioning.
• A digital transformation manager reviews existing processes, structures, and roles within a company and for optimizing them with digital solutions.

Areas of Work

The MBA with a major in Digital Business provides students with business know-how as well as specific knowledge of the digital business arena. Graduates of this MBA program may be interested in working in the fields of business such as digital business design, digital business development, digital marketing, and brand management.

*The part time option is applicable only for the on-campus program.

• Cambridge Certificate in Advanced English (CAE) C1 with a minimum score of 176,
• English native, or equivalent.

Other Requirements

Except for language requirements, applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Enrollment Steps & Documentation

Except for the above-mentioned requirements, students are asked to follow some steps and submit the documentation needed to apply for their chosen program.

Enrollment  steps:

1. Complete your application and get your documents ready,
2. Write or film your accompanying motivational essay,
3. Send documents required for the program,
4. Application reviewed by the Admissions Department,
5. Await confirmation that your place has been secured,
6. Start your studies at EU Business School.

All applicants should submit the following documents in order to complete the application process:

• 1 completed application form (if the application was not filled in online)
• 1 certified copy of bachelor’s degree and transcripts*
• Proof of English level (One of the above-mentioned certificates)
• 1 copy of CV/résumé
• 2 letters of recommendation**
• 1 written or video essay***
• An electronic passport photo or 3 printed passport-size photos
• 1 copy of valid passport or ID card
• 1 bank certificate or letter certifying the applicant’s financial solvency
• €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to the EU

Application and Document Details

Here are some helping details regarding diploma, letters of recommendation, and written/video essay:

*Diploma

Arrange to have your degree and transcripts sent to the EU Admissions Department of your chosen campus. Transcripts are considered official if they bear an official university stamp and the signature of the dean. They should also include the university’s contact information. Records must list the subjects taken, grades earned, or examination results in each subject and include certificates or diplomas. If the documents are not in English, they should be sent with a certified English translation.

**Letters of Recommendation

Submit two letters of recommendation from academic advisors who are familiar with your academic performance and potential for leadership. If you have been out of the academic world for a while, please submit two letters from employers and/or managers who are familiar with your work ethic, ability, and leadership skills. Any letter not written in English must be accompanied by a certified English translation.

***Written/Video essay

Write an essay or record a 2-3-minute video essay and include it in your application package. This will help the EU Admissions Committee become acquainted with you, see how motivated you are to join us, and determine how well you can express yourself. The essay should be on one of the following topics:

• Tell us about the most challenging team experience you have had to date. What role did you play? What did you learn?
• Please describe a personal failure that has impacted your life and what you learned from it.
• What achievement are you most proud of (studies, sports, professional life, etc.)?
• If you could imagine an entirely different life from the one you lead, how would you want it to be?
• Each of us has been influenced by people, events, and situations in our lives. How have these influences shaped who you are today?

Candidates who wish to apply for the MBA dual qualification with the University of Roehampton in London, U.K., in Switzerland and Barcelona or for the MBA program in Munich, must have 2 years of professional work experience in addition to the requirements listed above.

Since Switzerland is a part of the Schengen zone, a Schengen visa will win you the right to go to the country, but if you want to stay there as a student, you must take a few more steps. The procedures are different for EU/EFTA and non-EU/EFTA students.

After getting the acceptance letter, follows the process of setting an appointment with the Swiss embassy or consulate in your country. The procedure takes time, so make sure to set the appointment six months prior to your studying. The processing time for the short stay visas is around 10-15 days, and for long stay visas, eight to ten weeks.

For each document required, you have to provide the original along with three copies. The papers should be in English or in one of Switzerland’s national languages (German, French, Italian, or Romansh). If they are not in one of these languages, you will need a certified translation of those documents. 

Switzerland Student Visa Requirements

• The completed and signed application forms for a long stay visa (D type) in one of the languages mentioned above. 
• Passport – valid three months beyond the planned stay.
• Four passport-size biometric photographs.
• Letter of acceptance (certificate of enrollment) issued by a Swiss university.
• Paid visa application fee. 
• Proof of payment of the registration and tuition fees (for the first year of your studies).
• Proof of sufficient financial coverage: copies of bank statements or a letter from the bank provided by you or your supervisor. Funds are supposed to cover living costs in Switzerland for the duration of schooling (21,000 CHF or 19,200 EUR at the beginning of each year of your studies).
• Scholarship/Loan proof (if available) from an institution that proves that the scholarship or loan will cover all expenses for the study.
• CV.
• Letter of motivation, which should also include your professional plans for the future.

Submitting the Switzerland student visa application

After filling the application and completing all required documents, you should submit them in person at the Swiss embassy/consulate at the designated time of your appointment. Along with submitting your documents, you are required to pay the Swiss student visa application fee. 

After receiving your Swiss Student Visa

You may enter Switzerland after you receive a student visa. Within the first two weeks of arrival, you have to register at the local Residents Registration Office of your canton as well as visit the cantonal migration office in order to obtain a residence permit form.

B permit (a biometric card) is the type of residence permit for student stay. Prior to that, you will receive an attestation that allows you to open a Swiss bank account. It will take up to 8 weeks for your B permit to be processed. 

Student Visa Validity

The student visa or the B permit obtained in Switzerland initially is valid for one year. After one year, you have the option to extend it. However, updated proof of income is required in order for your student visa to be extended.