A company's success today depends on its presence online. The digital industry, therefore, is one of the fastest-growing and most in-demand modern markets. In an online business setting, the digital business program prepares you to succeed, exploring a wide variety of subjects, from online architecture to accessibility, while addressing many of the related issues facing managers in internet-based environments. Students would be well-equipped to start their own online business, enter an established company, or develop new ways of conducting business online.
Career
This program provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Upon successful completion of this degree, students may be interested in job positions such as the ones below:
- A head of digital marketing is responsible for a company’s online marketing strategy.
- A director of e-commerce is responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates, and generate profit.
- A digital marketing consultant advises a company on subjects such as traffic building, lead generation, sales conversion, customer engagement, and search engine positioning.
- A digital transformation manager reviews existing processes, structures, and roles within a company and for optimizing them with digital solutions.
Areas of Work
The MBA with a major in Digital Business provides students with business know-how as well as specific knowledge of the digital business arena. Graduates of this MBA program may be interested in working in the fields of business such as digital business design, digital business development, digital marketing, and brand management.
