A significant part of any company is the selling of goods and services. In today's rapidly changing and complex business world, successful delivery of an organization’s products is essential to success. This program offers the structure from an international viewpoint for understanding markets, competition, product portfolios, and customer behavior. Students will learn about the latest digital marketing trends, advertisement, and media campaigns, preparing them for a global marketing career.
Career
This program provides students with knowledge of business as well as an advanced skill set in international marketing. Upon successful completion of this degree, students may be interested in job positions such as the ones below:
- An international brand coordinator is responsible for defining the strategy and overseeing the marketing activities of a company’s brands and products commercialized in more than one country.
- A digital marketing director is responsible for planning, developing, and implementing a company’s digital marketing strategy across all online platforms to achieve organizational goals.
- A marketing manager is responsible for planning, creating, and implementing marketing campaigns for products, brands, and organizations. Their portfolio will include various brands or product lines that are managed by their reports.
- A trade marketing director is responsible for the marketing activities with retailers, wholesalers, and distributors rather than to end consumers.
Areas of Work
The MBA with a major in International Marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in sectors and professional areas such as media management, social media marketing, market research, and relationship marketing.
